Natural and recreational resources combined with man-made infrastructure within the city limits greatly influence the overall quality of life. Existing infrastructure and favourable geographic location are preconditions for Valmiera becoming an important junction point. Furthermore it fosters inflow of intellectual capital.

There is a well-developed infrastructure in Valmiera, namely, energy, gas, heating and water supply, road infrastructure and a railway; as well as trade and service industry.

Most of the regional institutions have established their offices in Valmiera due to its convenient geographic location, high quality sports infrastructure, extensive offer of leisure and culture activities (Valmiera Culture centre, Valmiera Drama Theatre, Museum, amateur collectives) and excellent health care services ensure high quality living standards.

Valmiera hosts many cultural and leisure events suitable for all ages and interests. High class performances attract visitors from other cities and regions in Vidzeme. Valmiera has also proved to be the sports capital of Vidzeme, hosting not only national, but also European championships, e.g., EuroBasket Women 2009 was held in Valmiera.

Currently around 22 000 people are employed in Valmiera, out of which almost ¼ is involved in manufacturing. Afterwards with 17,7% of employed comes the trading sector.

Valmiera is located by the highway of a state significance (A3): Inčukalns-Valmiera-Estonian border(Valka). It also has well developed railway line: Rīga – Lugaži (Rīga-Valka-Tartu-Tallin).