There is a green lime tree on golden background, red bull’s head and shields pictured in the coat of arms. The coat of arms was confirmed in 1925.
Flag of Valmiera was confirmed in 6 December 1996. Autumn gold and cornflower blue with Valmiera’s coat of arms in the middle is shown on the flag. Gold and blue are Northern Vidzeme colours, which symbolize the Gauja and march marigold meadows on riversides – at least three and a half centuries in the history of Valmiera based colours.
The logo of Valmiera was affirmed on June 22, 2006. Signs used in the logo are geographically recognizable. The first letter of the name „VALMIERA” is a stylized silhouette of the Gauja flow. The curved river line going upwards represents unceasing changes and progressive tendencies. Since human factor is of a great importamce, the name „VALMIERA” is reflected as a dynamic graphical line in the form of handwriting.